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Gatorade invented hydration drinks. Now it’s fighting to own them again

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Gatorade, a company that started making sports drinks, is changing its products. More companies are making similar drinks now. Gatorade wants to remind people that its drinks are based on science to help people stay hydrated. They are introducing new drinks, powders, and packaging. The company is owned by PepsiCo. This change shows that Gatorade is trying to compete better in the market. They want to be seen as a leader in hydration drinks.

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business strategyproduct developmentcompetition
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